Job Description Experience

PRODUCT DESIGN / UX / UI / DEV

"Candidates don't trust that their application is being viewed, so why would they endure a long application process?"

PROJECT OVERVIEW

Employers are trying to validate applicants as much as possible, but over time the process has become inefficient without any transparency. Users often skip on the more demanding ATS flows and repetitive processes per job venue to cover more ground.

In the project, I declared two objectives to increase our conversions. The first objective is to attract the candidate to apply. The second objective is to reduce the friction for that application as much as possible.

Key Responsibilities

User Research
Wireframes
User Interface
User Experience
Technical Documentation
App Development

UX Objective 1

IMPROVE JOB DESCRIPTION DESIGN

50-100

applications per month

2%

candidate conversion rate from job description view

<1800

registered/activated users in database

RESEARCH + EXISTING DESIGN

Discoveries from candidates via phone & email survey

01

"I FEEL UNDER-QUALIFIED"

02

"MORE ABOUT COMPANY / BENEFITS"

03

"MORE SALARY INFORMATION"

04

"DESCRIPTIONS ARE VERY LONG"

05

"APPLICATION PROCESS IS REPETITIVE"

06

"APPLICATIONS RECEIVED AND ACCEPTANCE"

Planning + Wireframes

HI-FIDELITY DESIGNS + PROTOTYPE

Rapid FEEDBACK / ITERATION

UX Objective 2

REDUCE APPLICATION FRICTION

Key Focus points

1. Lower the signup barriers
2. Reduce the onboarding length
3. Add authorization options
4. Improve UI usability
5. Greatly increase the conversion rates

Existing Flows

Over 10+ steps not counting variations or alternate paths

USER FLOW CHARTS

Wireframes

Reduced the flow from 2-3 steps on signup, 3-4 steps on first application, 1-click-apply thereafter.

HI-FIDELITY + PROTOTYPE

results

current performance

2000+

applications per month

9%

candidate conversion rate from job description view

~6000

registered/activated users in database

3 applications

per active user visit on average

50%+

prefer to use Google Auth over email